Pop-Up strategies to increase website conversions
Converting your visitors into customers is one essential metric or one variable that matters to any online marketing business.
Traffic is good and important, but it won’t mean anything if it doesn’t convert to meaningful revenue for your business. For instance, your website has an exceptionally good USP but if it lacks creativity in any manner then the users won’t stay for long on your website.
The prime objective of creating a website is to attract customers from around the globe and increase the website conversion rate. Conversions come in various forms and some of them either create revenue instantly or make visitors move to the next stage of the buying cycle.
To name a few—Form completions, Product purchases, Content downloads, and many other forms.
You know it’s not that simple if you’ve ever tried because there are numerous variables that influence whether or not a visitor converts.
So, improving your popup conversion rate will increase your revenue and there are dozens of techniques and tips that you can use to achieve results.
Here are some tips:
Include a Security Seal
When your business is secure, you should flaunt it!
Astra’s study shows that there has been an increase in conversion rate by 9.7% after the implementation of the security seal.
Create a Call to Action
A call to action (CTA) refers to a link or a button that will lead the visitors to take some desired action such as
“Add to cart” or “Buy now”.
You can improve conversion rates by testing with different call to action buttons to check the result, but don’t confuse or make it complicated to the customers.
A popup should contain a clear call to action.
Depending on the position on the page and as well as CTA text or icon on the button there will be an impact on the conversion rates.
In conversion marketing both quality and quantity matter.
If you don’t have a call to action throughout your site, users will never have the opportunity to convert.
Try to include CTA’s everywhere you can without being obnoxious such as
- Signups in the sidebar
- Popup offers
- Downloading options
Include CTA’s in the body of the blogposts to boost conversions.
User experience includes the below variables –
- Style and
- Landing pages
It has a strong impact on the conversion rate of your site.
You should visit your site and place yourself in the visitor or customer point of view and think about whether your website is informative and attractive or not.
In other words,
If you want a better and higher conversion rate, you have to attract your visitors and give them the guidance and motivation to convert them into your customers.
Users often like the site layout which is easy and clear for them to use and also with some style and uniqueness.
Attract customers by your informative and vibrant content on your site also helps to increase your conversion rate.
However, you must remember that
“SIMPLE IS THE BEST”
A page with too much content may confuse your users and at the same time, a page without enough or the wrong kind of content also may not encourage them to convert.
So, in order to increase your conversion rate, the content on your pages should be appropriate and precise for the users.
Through landing pages, many brands are choosing to offer conversions as they exist separate from your site and are standalone pages that display your offer to your visitors, so you have the opportunity to cater to your design to earn more conversions.
Developing a user persona is comprehensive.
Making a personalized reference strengthens the connection between the user and your brand, this shows that you understand their needs, and can greatly increase your chances of re-engagement.
The right method to reignite engagement is to personalize your exit popups according to each user’s interests and on-site behavior.
You may consider tailoring and personalizing your message with dynamic variables such as:
- With the user’s name
- Product similarities
- Subscription status
- Generate amazing popup themes
Classify The Right Visitors
Each visitor behaves differently and you have to classify them and divide them into correct clusters to better serve.
Your organic visitors tend to spend more time on websites, view more pages, and have lower bounce rates than visitors that come from your paid campaigns.
Similarly, returning visitors tend to browse sites compared to new visitors.
These behavioral differences should be reflected in your testing parameters.
Setup Your Sale Funnel
Sometimes what exterminates your conversions is that your customers were asking too much and too fast for the sale purpose.
The more expensive, complicated the product, the more time your customer needs before being ready to take the desired action.
Instead of asking for a signup or purchase, a demo or a free trial can bring a major improvement in your conversion rate.
But sometimes you need to slow down and build a sales funnel to gain trust, develop and expand relationships also prove your expertise.
In a competitive market, you must change according to the customer’s interests. So the road to optimize conversion rate is flagged with lots of tests.
Use A/B testing as a chance to explore new popup design possibilities then refine them.
Continuous Iteration and ongoing A/B testing and optimization is key to presenting the right message in the right context to enhance your website conversion rate.
If you have lower and lower conversion rates month by month then you must be doing something wrong with the design.
If you need higher conversion rates then create compelling exit popups and keep constantly testing design, content, and call-to-action.
A dominant approach to optimization is to drive multiple variations simultaneously and dynamically optimize the best performing combinations according to the specific objectives or goals.
Finally, if you understand your customer’s challenges and needs, you can optimize the site for them and result in increased conversions.
It’s not enough to make a customer by using plain words.
You must use Design Elements such as
These elements enhance emotional triggers and work together to influence a customer’s decision-making process.
Our brain processes colors and images much faster than text which means that the first thing people see on any page or marketing campaign is the colors and images you use.
As cited, our brain simply cannot take in every little detail and sentence we see on a page.
This means we need to use the power of colors, images, and fonts to get our message clear and thorough.
Colors and images have a distinct effect on how people feel, see and interact with content online.
According to Satyendra Singh (Department of Administrative Studies, University of Winnipeg, Winnipeg, Canada) penned in his Journal “Color is ubiquitous” and is a source of information.
People make up their minds within 90 seconds of their initial interactions with either people or products.
About 62-90 percent of the assessment is based on colors alone.
Play with different colors and font options to see which ones work best for your particular demographics.
Specifically, it is about the color scheme of a website and the choice of font which impacts your brand image.
Readability and visibility are your top priorities to which include the headline type, borders, backgrounds, buttons, graphics, images, and popups.
So, the bottom line is:
Find out which works best for your audience and with your product.
The path you choose is up to you, use the right elements and you win.
About 60% of users would rather get offers that are relevant to them.
But, more and more people abandon sites because they think the content is irrelevant.
This became a big problem for eCommerce vendors and publishers looking to grow their viewers and increase sales.
Geographical targeting is a helpful tool provided by search engines.
Use of Geo location targeting helps Ecommerce retailers show relevant campaigns based on users’ locations to increase engagement, attract more customers and make more sales.
Some of the uses of Geo-Targeting are :
- Ecommerce retailers can increase sales by showing location-specific offers and coupons.
- Geo-location targeting lets you swap and segment images and offers by environment and culture, so you always can make the right offer to the right customer at the right time.
- In today’s world, most of the shoppers are on mobiles, which means it would be an opportunity for the eCommerce retailers to use Geo-Targeting and can tweak offers or popup a coupon that shoppers can redeem in the store which they are about to visit.
- Geo-Targeting also helps you to attract customers with shipping deals and discounts, increasing reliability and boosting sales. In fact, free shipping is one of the biggest carriers of online purchases.
If you are looking to increase your site revenue and are showing offers in only one language then you are missing out on a massive audience, it’s because 70% of users prefer content in their own native language.
You can use Geo-Location Targeting to translate offers for specific countries, regions, cities.
Creating a sense of urgency is a great method to attract visitors and boost immediate decisions.
Building a sense of urgency to your store with an exit popup or making it seem like a product is only available for a limited time.
This can fuel customer’s fear of missing out and they will feel that they are giving up on something valuable by choosing to navigate away.
“Fear of Missing Out”
You can create urgency with some of the calls to action buttons such as:
- Today only
- % off
- Last call
- Only ____ hours left
- Most popular, etc.
By using these type of attention-grabbing keywords within a given time frame it will persuade a fear of missing out to the shoppers and influence them to grab the opportunity rather than letting it go.
You created a popup and thought that this popup is going to be a bombshell, but it did not generate enough traffic.
Organizations that deliver the most effective popups are the ones that continuously iterate and analyze. Paying close attention to your data to see what’s working and what isn’t.
You will never know which elements are doing well and which ones are not unless you don’t test.
Testing plays a vital role in increasing your conversions.
If you’re not testing with different colors for your button, content copy, different fonts then you can’t make your popup convert at a higher rate.
For example, an exit-intent popup tactic worked for your competitor doesn’t mean it will work for you, or a message that worked for one segment, doesn’t mean it will work for another.
The only way to analyze and bring the most effective popups is through constant testing.
Analytics is a great tool that every business should use to find where their strengths lie.
The one which is most commonly used is Google Analytics or you can use something equivalent.
Analytics gives you a great view into your website visitors which includes:
- How visitors found your website ( like keyword searches, referral websites, direct visits)
- How long your visitors stayed on your website
- From where the visitors are visiting your site
- Are they returning or new visitors
- If the visitor used a mobile device or desktop/laptop, what browser and which operating system is used
- How many visitors converted from a lead to the conversion
- Linking your Google Adwords campaign to track visitors’ traffic landing on your website both paid and free.
By doing the study in Google Analytics, you can learn about increasing conversion rates on your popups.
This makes perfect sense because more conversions generate more money.
Below are some popup conversion techniques:
- A video that explains your product
- Exit Intent Popup
- Email Marketing
- Call to Action Button
- Contact form/ Feedback Form
- Using fewer images
- Powerful Heading
- Page Load and Mobile website Optimization
- Add Benefits
- Navigation Links Optimization
- User flow Optimization
For any business, revenue is an important thing, if your conversion rates are not high or not increasing then how your company will grow.
Because of this issue, every business has to work on its strategies and have to create or mold its company accordingly to get more and more conversions.
Now that you have all the knowledge to build an awesome popup and if you nail all of these high conversion popup strategies, then you can see conversion rates as high as 5% and up.
Some of these tips and techniques will take less than 10 min to execute but return improved results.