Here’s a fact
No matter what industry you are in, what the size of the company you work for is or the position you are in — we all use email.
People have been predicting the death of email for years. However, it hasn’t happened yet.
In fact, the opposite seems to be happening — despite the rise of social media and chat apps like Whatapp, email usage is steadily rising.
Email usability stats:
And yet, email is not an easy form of marketing to master.
Emails can easily get lost in the clutter and go unnoticed.
But once you build an email list, there is no better way to market to your audience.
The money is in the list, after all — the ROI from email marketing is said to be nearly 5x that of other mediums.
Everywhere else on the internet is crowded.
But a carefully curated inbox is like your own private space without any unnecessary intrusions.
What’s more, from the marketer’s perspective, you can send out an email to your subscribers and generate traffic to your website instantly.
No need to wait for Google to index your content or for advertising approval.
The benefits of building your email list don’t end there!
Email marketing gives you just the right number of metrics to help you understand where you stand.
You can track the number of people who open your email, which mail service they use and which aspect of the email they engaged with and clicked on.
According to studies, 63% of email marketers track email open rates and clicks.
But the most important thing about email marketing is that unlike ads everywhere else on the internet, it isn’t intrusive.
Your subscribers have opted in for the emails you send them but they don’t have a choice to opt-out of ads on social media.
Furthermore, you can segment your audience and speak to them specifically. You can even address them by name!
Now that you have seen the potential an email list has, you might be curious about how to get visitors to actually give up their emails.
After all, no one wants to be spammed.
The question we will be answering here is:
How can you get visitors to your website to share their email addresses with you?
We will look at some of the different approaches you can take and the challenges that go with each one.
Let’s dive in!
5 ways to make your visitors give up their emails.
1. Pop-ups or overlay (most effective)
There’s nothing more effective at extracting visitors’ email addresses than a well-placed and well-timed pop-up or overlay.
We’ve all encountered these pop-ups — they show up when we land on a page or when we are about to leave a page.
Now, you might have an intuitive sense of what works and what doesn’t work here.
No one wants to read an essay crammed into a pop-up. And you need a clear form field asking for an email address.
You also need a clearly visible X to close the pop-up — visitors will remember the feeling of annoyance that goes with a difficult-to-find close button.
That is not the kind of experience you want your visitors to have!
Now as for the timing of your pop-up, it makes sense to have it come up just as the visitor is about to leave the page, in other words, it’s termed as an exit-intent popup.
Or you can have it pop-up on the side of the page in an unobtrusive way as the visitor is engaging with the content on the rest of the page. This is called a sidebar pop-up.
Having the pop-up appear immediately doesn’t usually make sense as the visitor hasn’t had the time to go through your website and get to know you.
But ultimately, you can test out various options and see what gets you the best results.
You can use Qualzz A/B testing feature to understand which overlay option works better for email signup conversions.
2. Important value proposition with pop-ups
The decision to submit an email address ultimately comes down to what is offered in exchange for it.
There is a report which indicates that over 60% of visitors will sign up for your email list in exchange for some offer or sale.
You can even have digital, downloadable content, such as a free PDF checklist, report, eBook, or a video masterclass.
Or it could be a discount on a purchase made on your website or from a partner brand.
There are a few things to keep in mind here — you need to make sure what you’re offering solves a specific problem for your visitor, that it’s easily accessible and it’s what the visitor actually wants.
You can also use this as an opportunity to demonstrate your expertise in your particular domain, opening up the possibility that the visitor will come back to visit again.
Put yourself in your visitor’s shoes and think about what they want.
You can use Qualzz feedback forms to ask what your visitors are looking for.
You don’t need to go out of your way and shell out a lot of money here.
As long as your visitor sees value in it, you’re good to go.
3. Easy sign-up options with social media
Everyone is on social media today — from Facebook to Twitter to Instagram.
It’s highly likely that your visitors will have an account on at least one of these platforms.
And of course, there’s Google.
This has to be the most straightforward way in which you can capture email addresses.
The challenge here, however, is that the visitor will have to create an account on your website.
If there’s a compelling enough reason, you’re good to go.
On the other hand, you can also add newsletter signup options on your social media profiles.
Not all platforms allow you to do this, but wherever possible, it’s highly recommended that you do.
4. Understand color and font schemes
According to studies, people have a tendency to remember about 20% of what they read and about 10% of what they hear.
But the same studies have found that people tend to remember 80% of what they see and do.
There can be no doubt that the design and layout of your website is a key factor in determining whether your visitors will engage with the content, connect with your brand and ultimately give you their email addresses.
The human eye can see dozens of different distinct colors and each color speaks to us in a different way.
Colors can put us in a certain mood and influence us to act in a certain way.
So if you want your visitors to behave in a certain way, then you have to pick the right color and font schemes.
It’s not possible for anyone to get it right on the first try, so keep testing variations and find out what works best.
5. Use floating pop-ups with long-form content
There has been an explosion in long-form content off late — it seems that people have longer attention spans than what was assumed, and they actually enjoy listening, watching or reading long-form content.
Who would have thought?
Now, this is where you can really demonstrate your expertise in detail.
Write a 2000+ word article, create a presentation or a short 5-minute video, record an audio file or podcast, or design an infographic and put this up with a floating pop-up on your page.
This is not a shortcut to getting tons of email addresses, but because the visitors who actually engage with the long-form content will be the ones who are more likely to take you seriously, this is a great way to get quality email addresses.
And if you create multimedia content instead of sticking to just one format, you have a higher chance of reaching more people.
The one surefire way to engage people is through storytelling.
And with multimedia long-form content, you can combine the power of different media to captivate your visitors and convert them into dedicated fans of your brand.
Email marketing is here to stay.
In fact, if you’re offering substantial value to your audience, you don’t need to invest too much (or at all) in other forms of marketing.
Email is where real engagement is.
Whether you are just starting off or you have a few years of experience under your belt, feel free to use social media, search engine optimization and other strategies to drive traffic to your blog.
But remember to focus primarily on converting visitors to subscribers.
You will discover that it becomes easier and simpler to reach your audience once you have built a substantial email list.
If you’re looking for a tool to build high-converting pop-ups, you cannot go wrong by choosing Qualzz.
Our powerful and intuitive technology is built to help you capture more emails, increase site conversions and reduce cart abandonment.