If you’ve ever considered using popups on your website, then you know how tough a decision it is to make. Popups get a lot of flak for being annoying and that’s not surprising — most popups actually are annoying. And it’s no surprise that most pop-ups also do not convert.
But there is no doubt that you’ve encountered a popup that was just perfect. You engaged with it and entered your email address and hit that subscribe button.
This is every marketer’s dream — to have a popup that actually does what it’s supposed to do — get you more subscribers!