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Email Popups Design

12 Email Popups With Great Design Ideas

When it comes to growing an email list, no marketer can dispute the power of popups. However, using a popup in your email marketing isn’t always the smartest idea. It’s often considered an invasive way to get someone to sign up for something, especially if you’re sending them promotional emails.

The truth is that there are many ways to use popups effectively without being too pushy. For example, if you send an ” educational ” email to your list, you could include a popup that asks subscribers to opt-in to receive more emails like this.

Popups are also great for remarketing email campaigns or building brand awareness. For example, if someone visits your website but doesn’t subscribe before leaving, you can send them an email with a non-intrusive popup that reminds them to sign up.

Email popups assist to:

Yes, email popups are important for improving your ROI and developing your overall inbound plan, but you must follow certain guidelines to succeed with an email popup.

If you’re looking for an extra way to get your readers’ attention, try one of these 12 email popup examples with great design ideas! We’ve gathered some examples from businesses of various sizes and across different industries. Which one would you choose?

Examples of Successful Email Popups and Best Practices

1. Use a Beautiful Design

The appearance of your email popup has the most influence. The user interface should be simple and attractive enough to grab the attention of your visitors while not being excessively unpleasant.

It’s a good idea to use the Lightbox popup, which is popular among businesses looking for email pop up on Shopify.

When a lightbox popup shows up, it fades the remainder of your website and takes over as the primary point.

You can get new subscribers if your opt-in popup design is beautiful. However, if your site has a drab or unpleasant design, people will abandon it for good.

Consider the following Tibbs & Bones email popup instance. It’s extremely adorable, and it can produce more email leads.

2. Create a Call to Action on Your Email Pop Ups

When it comes to a successful CTA, the copy of the popup should be clear and specify the intent, a clear call to action is more likely to be triggering and effective.

The benefit of utilizing a clear call to action is that popups prevent people from interacting with your website. You will only irritate people and eventually lose them if you have multiple CTA on your page.

Which subscription popup would get more emails?

This fullscreen subscription popup of Goodfood with a clear call to action…

Or this popup with a lot of form fields to fill on it?

In the first GoodFood popup, the intended action was simple and transparent, whereas in the second it is complex and deterrent.

3. Customize Your Newsletter Popup

Consider this scenario: Would you rather receive a personalized email pop up that specifically relates to you or a generic email capture pop up? I’m guessing it’s the first option.

Segmenting your visitors is so important.

However, we have a problem. How do you differentiate your visitors without having started collecting emails or data on them?

You may easily separate your audience with sophisticated audience targeting tools offered by Qualzz.

For example, utilize your email popup to target people who come from a certain place. Also, target those who visit from a specific source if you wish to do so.

Create a sense of exclusivity and specialness to entice people to sign up for your email list.

This example is personalized to target first-time visitors coming to the website. The message encourages the visitors to provide their email to receive 15% off their purchase.

4. On your opt-in popup, provide a compelling incentive.

There’s no debate that incentives increase engagement. Inside your email opt-in pop-up, you may include bonuses and special discounts such as discount codes, coupons, or free delivery. 

Sometimes, the best way to capture email subscriptions is to offer a tempting incentive that doesn’t feel like an obligation. This is why so many online stores use product discounts as an incentive for people to sign up.

If you want traffic and email subscribers, you need to provide something of value in exchange for their email address.

See how GlassesUSA does personalize the popup based on the geo-location of the visitor but also provides a mouth-watering 65% off on the purchase.

5. Use less input fields on your newsletter popup

A large number of input fields might discourage people from signing up. It’s better to have less or even a single form field on your email subscription pop-up.

When visitors provide their email addresses, you may learn more about them. However, if you give them an overload of input fields, they will simply depart without providing their email addresses.

On Isola Billa’s subscription popup, there is only a single input field, which appears simple and pleasant.

6. On your opt-in pop up, use eye-catching pictures.

Adding a brand-related and high-quality image to your email popups can improve popup clickthroughs. You may also pick appealing or shocking pictures.

The images you use for your email popups can make or break their effectiveness. Use images that are eye-catching but also high quality.

You can’t always rely on words to explain your point, especially if you want to create a powerful visual. Images are a great way to get people interested in your products and services, but only if they’re high-quality images that accurately represent what’s being sold.

A picture is worth a thousand words. Images not only look beautiful, but they also catch visitors’ attention.

The design of this beautiful picture on David’s Tea lead capture popup is perfect.

7. Request feedback from visitors using lead capture popup.

Users may be either unsure or satisfied with their experience on your website, and they are likely to have questions about it. Allow users to give feedback by including their email addresses in the subscription form.

Take advantage of the comments to enhance your website and grow your email list.

8. Standout your message with a Floating Bar

A floating bar popup can make your email message pop up and noticeably on your landing page. This sort of popup is displayed as a bar at the bottom or top of a web page.

They stand out without being obnoxious to visitors by interrupting the user experience.

See how Paul Fredrick uses a floating bar popup to offer special deals.

9. Use Exit-Intent Email Capture Popup

Use an exit-intent email capture popup to get your last chance. When a person visits your website with the intent of leaving, you may show your subscription popup.

The exit-intent technology from Qualzz helps you convert visitors who are about to leave your website.

Make a unique offer to entice them back and sign up for your email list.

The exit-intent popup from the FSA store gives a generous $25 offer for the visitors leaving the website.

10. Use a Sidebar to Display Email Popups

Sidebar popups are used very frequently by many marketers to engage with website visitors. You may quickly develop a subscription popup with Qualzz.

A sidebar email pop-up shows up at the sidebars of your website or landing page. It’s a great way to showcase your eye-catching email popup without interrupting visitors.

To gather emails from visitors to their website, Country Walkers uses a sidebar pop-up. Their call-to-action button copy, “Yes, Give me the Ebook,” is genuine and compelling.

11. Create custom email popups for new and returning visitors.

Use segments to monitor new and returning visitors and create various pop-up campaigns. Why? Because it annoys a user who has already joined up to your email list if they are redirected elsewhere.

Popups are a great way to increase your conversion rate by giving different discounts to current and returning visitors.

The above popup from ZapBG targets the visitors who are about to leave the website.

With Qualzz, it is very simple to target your audience based on their user status.

12. Time your popup perfectly

The precise moment your pop-up appears is just as crucial as your popup design. We advocate that you conduct A/B tests to see when your pop-up is best displayed.

For others, it may be more effective to immediately show the notification. Others, on the other hand, may feel that waiting until visitors are interested in the provided information by scrolling or spending a set amount of time on your website is appropriate.

You may use Qualzz’s after X seconds targeting system to schedule the timing of your newsletter pop-ups.


You may improve the efficacy of your email campaigns by gaining more high-quality subscribers.

How can you do it? Simply use our comprehensive tutorial on email popups and excellent samples to get those leads into your subscriber list.

This article was created with the goal of assisting you in finding the best email popup for your business.

Don’t be hesitant to leave a remark or share your thoughts with us below! We’d love to hear from you.