Exit-Intent popup headlines to convert more
Popup’s work like a charm.
They have been existent since way back and are here to stay for long. Exit-Popup works even better and is very effective in terms of improving the conversions.
You know the benefits of using them and the different types of popups that exist and you could use.
But when it comes to creating one for your site ….you are dumbstruck and have no idea where to start.
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“What words should we use?”
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“What headline will perform best?”
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“Will my exit-intent popup convert better and drive sales?”
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50% of the site visitors close the popup after reading the headline alone.
Basic rules to write a catchy headline
A visitor has an attention span of 1 second when you show a popup, especially when he is about to leave your website.
Set clear expectations:
Do not indulge in click baits.
Emotional:
Human beings are emotional creatures.
Create Urgency:
60% of millennials make reactive purchases because of FOMO.
Tailor your CTA:
Your call-to-action button needs to be very specific.
1. Wait! we have a special gift for you
The exit-intent popup is triggered at a point when your website visitor decides to leave your site.
He has made his decision to leave and is about to close the page.
At this point, you ask him to ……. Wait
The user immediately resonates and thinks for a second before taking further action as we are aligning to his thought process of leaving the website.
It is in our human nature to pay attention to commands, instructions even though we don’t act on them.
This gives you a chance to persuade your visitors again.
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Wait! Get your free copy today!
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Wait! Get Ebook for free
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Wait! Let’s stay in touch
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Wait! this is crazy
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Wait! Do you want 25% off your order today?
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Example exit-intent popups using the headline – Wait!
2. Before you go!
This headline is a great way to stop visitors from going away from your website.
Using words like Wait, Stop are a bit commanding whereas Before you go is more persuasive.
There are many use cases where you can use this word in your copy. You might want to sell your ebook, offer a discount code, or capture email signups.
I would like to stress the importance of A/B testing.
We never know which headline works well for your audience so always experiment with different headlines and monitor the results to know which works better.
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“BEFORE YOU GO” Learn how to become a successful marketer
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“BEFORE YOU GO” Download our popular marketing templates
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“Wait, BEFORE YOU GO” Signup to get this free ebook
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3. Last Chance
Nobody wants to miss the last chance. Using the “Last Chance” word in your exit-intent popup copy will create a FOMO factor.
This fear of missing out on an opportunity triggers dopamine in the human brain and triggers an emotional behavior.
Harvard business school professor Gerald Zaltman says that 95% of our purchasing decision making takes place in the subconscious mind.
Emotion is what really drives purchasing behaviors and also decision making in general.
This study clearly states that using the FOMO factor you can convert the visitor into a customer.
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Last chance to grab this deal
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Last chance to enroll for this course
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Last chance! 20% discount on all products ends tomorrow
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Example exit-intent popups using the headline – Last chance
4. Want a “Free Gift”
I can strongly say that this is the most widely used persuasive copy word used by many marketers around the world.
Be it a SAAS, Blog, or an e-commerce store – every business uses this word to drive sales.
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Want to reveal your exclusive discount?
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Want to unlock “__%” discount
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Want to try for free
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Want “__%” off your next order?
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Want to win a free iPhone?
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Want all our sales templates, scripts
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Want to save 10% on your entire order today?
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Want to learn how to get 5000 subscribers for free?
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Example exit-intent popups using the headline – Want to
5. Don’t miss
Here is another FOMO word – “DON’T MISS” or “DON’T LEAVE”.
There are studies that indicate that this word does not perform well for email marketing but you can use this on your popups and monitor the performance.
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Don’t miss out on this opportunity!
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Don’t miss it! Get the free gift now
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Don’t leave $25 behind!
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Example exit-intent popups using the headline – Don’t
6. We hate to see you go
This is an example of an emotional copy that tells the visitor how you are feeling emotionally upon his decision to leave your website.
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We hate to see you go so soon…. take 20% off
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We hate to see you go…. but we’d love to give you 10% off this order
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Example exit-intent popups using the headline – We hate to see
Headlines for inspiration
Let us look at some headlines per category which you can use effectively to suit your campaign offering.
Promotional Headlines
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Get a $50 gift card
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Take 10% off your first order
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Sign up now to receive 20% off your next purchase
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Enter your email for a special discount
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Join our email list and get free shipping today
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Get 25% off your first purchase
Urgency Headlines
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Grab 20% off. This purchase only!
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Check out our exclusive offers – only for a limited time!
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The sale ends in 30 minutes
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Free shipping if you complete your purchase within 15 minutes
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Only 10 spots left in our email marketing webinar
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Free shipping on orders over $100. Offer valid only today
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Sign up for our newsletter to get 20% off
Email List-Building Headlines
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Subscribe to our newsletter and get our marketing guide for FREE
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Before you go… Grab your free eBook
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Join thousands of customers already enjoying high conversions
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Enter your email for your chance to win
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Join now for an exclusive offer by invitation only
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Get your free membership today!
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Don’t miss out on our amazing offers!
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Sign up to receive your promo code
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Question Headlines
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What are you waiting for?
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Are you ready to boost your sales?
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Do you want to increase your revenue?
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Are you ready? Get your bonus right now!
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Leaving so soon? We just wanted to give you 30% off…