7 Hello Bar Examples to Drive Conversions in 2021
Are you seeking creative hellobar examples to construct your own and improve your conversions?
A hello bar is a great approach to welcome new consumers to your site for the first time. The first impression may have a significant influence on whether or not visitors return.
Hello Bars can be crucial to attracting new visitors, but they can also entice returning visitors.
The objective is to provide visitors with a succinct statement, make an announcement, collect lead information, or direct them to a certain part of your site.
But how do you make a beautiful hello bar that turns people into clients?
We’ll show you the big brand’s hello bars in this article to help you create the ideal one for your company with the correct style and message.
Let’s define a hello bar before we look at the examples. What is a hello bar, exactly?
What Is a Hello Bar?
A campaign that appears at the top or bottom of a page, also known as a “notification bar”, “floating bar” or “banner bar,” is referred to as a hello bar. It stays put when you scroll and keeps its spot.
It’s a normal phrase that may be used to welcome new or old users, as well as:
- Offer a lead magnet as a gift to entice visitors.
- Notify your followers about special occasions as well as corporate news.
- Promote a marketing campaign
- Promote popular content and more.
Here’s how a hello bar appears:
Hello bars are a wonderful alternative to lightbox popup since they are generally less obtrusive. They don’t obstruct the website content instead, they stay in the same place while people browse around the page.
Some of the hellobar alternatives like fullscreen popup, lightbox popup affect the user experience.
This implies that you can provide a high user experience to your website visitors across your site while increasing conversion rates.
Aside from this, employing a hello bar is an excellent approach to achieve your business objectives, such as:
- Using a form and lead magnet to build email lists
- Growing registrations and hosting webinars
- Give discounts and special offers to entice clients.
- To increase sales, redirect consumers to product pages.
Let’s look at some hello bar (or sticky bar) examples to get you started.
Later, we’ll show you how to make one in a few minutes.
Hello Bar Examples of Big Brands
1. Promote Sales Campaigns
According to research, 26% of consumers look for a discount code every time they make an online purchase. You minimize the possibility of them leaving your site to seek the deal elsewhere by providing it as soon as they arrive.
You may use a non-intrusive sticky bar on your homepage to announce sales campaigns, as shown in the Brillant Earth hello bar example above.
Brilliant Earth has a “Complimentary diamond necklace with a purchase of over $1000” promotion on its Notification bar. It’s not only that; the design of the Hellobar matches pretty well with the aesthetics of the website.
2. Offer Free Shipping
Free shipping is popular among customers, and it’s true! If the item offers free delivery, more than 70% of consumers will buy it.
Getting people to spend more is a challenging and worthy marketing approach. Of course, it works. As you can see from the Eloquii hello bar example, offering free delivery with a sticky bar is a wonderful approach.
Floating bars ensure that your offer is seen by as many people as possible while avoiding interrupting the users’ experience on your website. Finally, Eloquii restricts free delivery to a minimum payment of $125 and offers an additional 50% off on all purchases.
If you impose a minimum requirement on your offer, you may entice more customers to spend at least that amount of money.
Hint: Qualzz enables you to create location-specific free shipping offers by enabling geo-location targeting.
3. Announce a New Feature
In today’s competitive market, new features in SaaS solutions or digital services frequently go unnoticed due to under-marketing. Consider it for a second. You and your team put too much effort into developing a new feature. What’s the point in that?
How should you reveal a new product feature? With sticky bars, of course!
As you will see from the example above, GONG uses a banner bar to notify users about a feature and entices the users to watch a quick preview.
The design of the notification bar blends pretty well with the website.
4. Use FOMO strategy to Increase Sales
Are you familiar with how popular the FOMO marketing approach is?
FOMO (fear of missing out) is causing consumers to feel a sense of urgency to buy the product before time runs out, or supplies are depleted.
What is the greatest method to create urgency and speed up the sales funnel? Put a countdown timer on a sticky bar!
A countdown timer is used by Sitepoint to draw attention to its limited-time offer for consumers. There are two things you must consider on a Sitepoint campaign:
- It provides free access to 400+ books and courses
- The timer shows you how much time is left.
You may make use of Qualzz to target new visitors and encourage them to convert into new clients. To encourage people to purchase before the campaign ends, add a countdown time widget to your hello bar.
5. Persuade visitors to use your product.
We’ve previously looked at several hello bar examples, which focused on special offer discounts. But here’s a different sticky bar example.
Kimberly offers a free class on how to grow and monetize using the content. It’s an excellent tactic, to offer free classes and eventually convert by providing value.
Sticky bars are frequently utilized for one of their primary purposes, which is to keep the website visitors informed. The example from Moshino above, which utilizes the hello bar, requires visitors to give consent for cookies. It appears to be straightforward and consistent with the rest of the site’s aesthetic.
7. Boost Blog Post Engagements
Sticky bars are not only used to promote sales or new features; they’re also a wonderful method to market your blog pieces.
Make sure to include a clear call to action in your hello bar and use phrases like “Trending” to generate clicks. The Search Engine Journal uses its popular article to increase engagement on the post. B
You can easily boost your blog sessions by sticking a hello bar to the beginning of your landing page, rather than making it part of the header.
This way you should see an increase in engagement because people aren’t being distracted by other links.
Hello bars will always have a special place in the world of marketing. They provide a good way to keep visitors informed and must be utilized together with other creative strategies as well as the right design, tools, and data analysis.
Conversion optimization is about appealing to common emotional triggers that make people take action.
Keeping the message brief is helpful. If you keep it simple, your visitors are more likely to follow through with their conversion goal.
It’s also smart to use visuals that are pertinent to your product or service.
Hello Bars can be used for a lot of functions, but the best way is to welcome new visitors and encourage returning ones. Customizing the Hello Bar isn’t difficult, but it’s important to make sure you provide something beneficial if you want conversions.
Use Qualzz to create personalized free shipping offers which entice users to make purchases before the promotional period ends.