A/B Testing
- As the name implies A/B Testing, is a way to compare two versions which are identical except for one variation by testing the user response to variable A against variable B and determining which variable is more effective.
- For example, run an A/B testing on a website by serving visitors with two versions of a campaign on a website with a minor change of a single button color element, the relative efficacy of the two designs can be measured.
- A detailed synopsis is explained in the A/B Testing manual.
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